Personalized Hypnosis With MP3
The Personalized Hypnosis can increase your chances for success because it’s a recording of private sessions done in the Phoenix Arizona office. Our knowledge of you will be intimate and detailed because you and Doc Hypnosis will have taken the time to consult and cater to your needs and wants. This session will be made just for you.
Why a Personalized Experience?
According to a study from the University of Texas, we can attribute our preference for personalized experiences to two key factors: desire for control and information overload. Let’s tackle “desire for control” first.
So, we know that a personalized experience — by its very nature — is in some way different from the status quo. You’re not just getting what everyone else is getting with personalization. You’re getting something tailored to you. And because of that, it makes you feel more in control. When you know you’re getting something that’s tailored to your interests, you perceive having a level of control over what you’re engaging with. According to Psychology Today, people who feel an internal sense of control – i.e. they believe that they are in control of their life outcomes, as opposed to believing external forces are responsible – tend to be healthier physiologically and more successful.
Now, let’s turn to the second factor mentioned in the University of Texas study: information overload.
According to the study, another reason we prefer personalized experiences is that they help reduce information overload. Or, more precisely, personalization can help reduce our perception of information overload.
For example, when you know that the content being displayed on a website is tailored to you, it provides a more manageable framework for engagement. With personalization, you aren’t presented with thousands of resources to sort through and consume. Instead, you are presented with only the information relevant to you so you never feel “overloaded” with information.
Relevance to the Rescue
Of course, the notion that personalization can satisfy our collective desire for control, as well as our desire to reduce information overload, only applies when we know that personalization is actually happening.
So why, psychologically speaking, do we still like personalized content better in these cases? Simple: It’s more relevant. And, as human beings, we are naturally more inclined to engage with information that we find relevant and interesting.
You see, it all has to do with your brain’s reticular activating system or RAS.
Your RAS is the gateway that information passes through in order to reach your brain, and it filters that information so you know what you should pay attention to. Ever hear of “selective attention” or “selective hearing”? This ability to focus on one bit of information, while simultaneously ignoring other information, is controlled by your RAS.
As Dr. Rachna Jain once noted in a Social Media Examiner article about psychological influence, “Most commonly, the RAS is associated with the concept of selective attention, which means that we naturally orient to information or ideas that we are invested in.”
One of the most common examples of your RAS in action is known as the “cocktail party effect.” Here’s how it works:
If you’re at a party with dozens of people chatting around you, you’ll likely find that you can easily ignore or tune out of those conversations. They’re just background noise. But, as soon as someone says something that is of particular interest to you, you will magically tune into that specific conversation. The important information will, thanks to your RAS, rise above the noise.
Want to know one of — if not the — biggest “cocktail party effect” triggers around? We’ll explore that next.
The Sweetest Sound
“Remember that a person’s name is, to that person, the sweetest and most important sound in any language.”
– Dale Carnegie, How to Win Friends and Influence People
Carnegie’s point here was that remembering a person’s name — and using it whenever appropriate — is key to winning that person over to your way of thinking.
Clearly, Carnegie understood that something special occurs when people hear their own name. And, as I alluded to in the previous section, the “cocktail party effect” also backs up this idea: Your name, as it turns out, is one of the easiest sounds for your RAS to hone in on. While you can easily ignore that stranger in the background complaining about their job or talking about their kitchen renovations, as soon as they mention your name, your ears will inevitably perk up.
So, what exactly is going on here? My scientific answer is as follows: Something. Something is definitely going on. And yes, there is scientific research that backs up my bold claim.
According to a study published in the peer-reviewed journal Brain Research, when people hear their own first name (vs. hearing other first names), there is a unique reaction in the brain.
More specifically, hearing your own name — as opposed to other names — triggers greater brain activation, particularly in the middle frontal cortex (which is associated with social behavior), the middle and superior temporal cortex (which are associated with long-term memory and auditory processing, respectively), as well as the cuneus (which is associated with visual processing).
Based on this research, it’s clear that hearing your own name definitely causes something special to happen in your brain.
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